"Don't hang up! This may be the most important call of your life!"
I'll bet most of you have received a recorded call that began just like that. But was anyone listening beyond that point? Anybody?
I don't think so. Most of us can barely be polite to telemarketers. And if a recording is calling, we don't have to be polite. We can't hang up fast enough.
I can't imagine anyone actually listens to a recorded call. And if you did, would you actually purchase a product that was advertised in such an irritating manner? Would you actually vote for a candidate who had such low regard for your intelligence that he/she would invade your personal phone with a recording? . I doubt it.
Which begs the question: Why do so many marketers use recorded phone calls? Sure they are cheap, but if no one listens to them, why bother? Somebody must be listening. Marketers must have some statistic that shows some degree of effectiveness. Not only is somebody listening, somebody is taking the desired action.
Okay, fess up! Which one of you is actually listening to recorded phone messages? Did one of you actually buy a product advertised on a recorded phone call? Did somebody actually vote for a candidate who insulted you with a recorded message?
Step forward, whoever you are. Explain yourself!
Oh, I know we are supposed to be able to avoid nuisance calls by signing up on a do not call list. Maybe I should give it a try. But I tend not to trust such lists any more than I trust recorded phone messages.
What I want to know is : Who is listening and why?
Friday, August 15, 2014
That's right. Whether you are on a jet plane headed to Europe or lying on a sandy beach in Pentwater, Mi., chances are good you've got your nose in a book. And holding in front of your face the best advertisement any author can get.
Nothing like a satisfied customer to attract new readers. Haven't you ever noticed what the stranger next to you is reading? If you ask, they'll definitely give you an honest opinion and the next thing you know, it's on your reading list. Isn't that right?
A few weeks after Full Moon Friday was released in June, I had to get some work done on my car. Two hours of work. I took a copy of Full Moon Friday. Of course, I didn't need to read my own book so I tucked another novel inside the cover -- a trick I learned back in high school when I wanted to read fiction instead of chemistry. While I waited in the service center and a nearby McDonalds, dozens of people passed by. No one stopped to ask about the book, but they saw what I was reading.
My good friend Cheryl Currier had her picture taken reading my previous book, One Shoe Off, and used it for her Facebook profile for a couple of years. She got all sorts of comments.
I hope you are headed someplace a lot more fun than the dentist's office or the automobile service center. But wherever you're going, I invite you to take along a copy of Full Moon Friday, or One Shoe Off or Great News Town. Read my books in public! Money can't buy better advertisement.
Posted by Sue Merrell at 3:28 PM
Sunday, August 3, 2014
I know discomfort and danger are practically part of the definition of "adventure." I was expecting the week to be challenging. I knew each day's hike would climb the elevation equivalent of walking up the stairs of the Sears Tower. I expected to be out of breath. I purchased hiking poles and a hydrating backpack to help me make it. I prepared for months ahead of time replacing my usual 1-mile daily saunter through the neighborhood with a 3-mile hilly hike at a nearby park. But I didn't realize i should have included a month of training on a military obstacle course.
The "trail" on both the mountains I climbed was more like a rocky creek bed. I don't mean an occasional rocky patch in a winding trail. I mean half-mile, uninterruped obstacle courses of rocks, rocks and more rocks. Boulders! Patches of normal "trail" in the traditional meaning of the word were the exception.
I've done some hiking before. I spent a week on the Appalachian Trail in Shenandoah National Park and walked many steep and winding roads to awesome vistas. But I have never come across stoney stumbling blocks anything like those I encountered in the Adirondacks.
Now, I must admit that most of the 24 people in our group handled the rocky road very well. My friend Mary Kay and I were the stragglers. Hikers that were older than us, or heavier, or less experienced passed us by. The more experienced hikers used the rocks like stepping stones, gliding along as gracefully as gazelles. Blame my short legs or my shortsightedness, but I couldn't perceive a possible path in the stumble jumble of rocks. Those stones crushed any bit of fun or satisfaction in my efforts.
The trip wasn't a total waste from my perspective. I met some nice people. I will keep that 3-mile hilly hike at a local park as part of my regular routine. The equipment I purchased will come in handy on other hikes I'll take on more navigable terrain. But I won't be returning to the Adirondacks and I won't apologize. I admire those who have accepted the challenge and enjoy those trails, but I don't envy them.
You see, the rocky road didn't reject me, I reject the rocky road. I have other ways I prefer to spend my time, other hills to climb. It's one of the advantages to living 65 years. I no longer feel like I'm a failure if I don't enjoy what others enjoy.
Make this my sermon on the mount: Blessed are they that climb for they will know the satisfaction of the summit. Blessed also are they that decline for they will discover other stars that shine.
Posted by Sue Merrell at 11:18 AM